Creative Mobile Advertising Tips for Better Consumer Experiences
Nowadays, people are increasingly spending time immersed in their phones. In January 2022, people used their smartphones for an average of [...]
The Campaign That Transformed an Island
As marketers, we work hard to move the needle. Whether we’re trying to build a brand, increase interest or drive [...]
AdWeek, Emodo and Dentsu Optimism Skepticism Mobile Shopping Journey
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How 5G Is Changing Advertising For Good
by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. [...]
5G and the Emergence of Immersive Advertising: Augmented Reality and Other Experiences
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How 5G is Enabling Better Results through Immersive Creative Experiences
2021 has created new engagement opportunities for bold marketers. Immersive mobile ad creative, including AR formats, are proving to be [...]
Ericsson Emodo Acquires Axonix
This acquisition extends Emodo's horizontal expansion as an independent platform with direct connections to hundreds of demand-side partners (DSPs), publishers, [...]
5G Promises to Unlock Wider Adoption of AR in Marketing
Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found [...]
Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally
On the heels of a record 70% revenue growth in 2020, the move fuels Emodo’s horizontal expansion, bringing verifiable accuracy [...]
