The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
Advertisers need a demand-side platform (DSP) to navigate the digital landscape wisely, as over 83% of digital ad budgets run through DSPs. [...]
Programmatic advertising has enabled companies to leverage AI to buy and sell digital ad space to target specific audiences. Programmatic ad audience [...]
In the ever-evolving digital advertising landscape, native advertising has emerged as a powerful strategy for brands and publishers. Its integration of promotional [...]
We are thrilled to kick off our new Employee Spotlight blog series, where we shine a well-deserved light on the [...]
The holiday season is almost here, and for savvy advertisers, it's not just any ordinary one or two-day affair—it's a [...]
Adtech is constantly evolving, and so are the expectations viewers have for the creative they see. Audiences want more engaging [...]
Rutledge, Chief Revenue Officer, is the latest addition to Emodo’s executive leadership team that hails from Freewheel, Yahoo!, Google and [...]
Traditional programmatic advertising marketplaces operate randomly, so there's no way to ensure you deliver a good user experience. You can [...]
To highlight industry excellence demonstrated by our clients, Emodo is starting a Client Spotlight Series. This week’s installation highlights Gabrielle [...]