CPG Brand Drives 200% Higher Conversion Rate with Emodo
Introduction In the dynamic landscape of consumer-packaged goods (CPG), one brand aimed to re-engage lapsed shoppers and attract customers who [...]
Audible Drives New Trials and Memberships with Emodo
Introduction Audible, an Amazon Company, set out to increase its trial sign-ups and attract new subscribers by immersing consumers in [...]
The Benefits of Rich Media Ads for Effective Brand Communication
A staggering 85% of U.S. adults go online every day. When encountering your brand, what they think or believe could mean the [...]
Emodo Unveils Adapt Native Video: Dynamically Optimized Native Advertising
With demand for Emodo’s Adapt Native Display up 1,600%, the intelligent exchange applies its winning formula to video, and, in [...]
BidSwitch Explained: Q&A with Emodo SSP
On September 13th, Emodo’s Global VP of Marketplace Development, David DiAngelo, joined Valerie Zeltser, VP of Global Client Solutions at [...]
The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
The Benefits of Native Advertising for Brands and Publishers
In the ever-evolving digital advertising landscape, native advertising has emerged as a powerful strategy for brands and publishers. Its integration of promotional [...]
Unlock the Magic of the Biggest Sales Season: Introducing Emodo’s Holiday Hub!
The holiday season is almost here, and for savvy advertisers, it's not just any ordinary one or two-day affair—it's a [...]
Best Practices for Rich Media in Mobile Advertising
Adtech is constantly evolving, and so are the expectations viewers have for the creative they see. Audiences want more engaging [...]
The Next Phase of Native Advertising
Between the new privacy regulations, ID loss, and the economic downturn, digital advertising hasn’t had it easy the last [...]
