Introduction

In the dynamic landscape of consumer-packaged goods (CPG), one brand aimed to re-engage lapsed shoppers and attract customers who had previously purchased from competitors. Faced with the challenge of establishing meaningful consumer connections and accurately measuring success in digital advertising, the client sought a strategic solution. Emodo stepped in to create a campaign that not only rekindled interest but also drove conversions with precision. 

The Challenge

Engaging lapsed shoppers and enticing customers away from competitors in the saturated CPG market posed a significant challenge. The evolving digital landscape added complexity to measuring success, making it harder for the client to evaluate the impact of their advertising spends accurately. 

The Solution

Emodo devised a comprehensive solution centered around a rich media experience. This dynamic content was delivered through custom curated purchase-based audiences and Emodo’s competitive conquesting audiences. This strategic approach aimed to fulfill the client’s goals with unparalleled speed and accuracy, ensuring that the CPG product stood out among alternative options.

Sales generated from the campaign were measured by Ibotta, providing a tangible metric for conversion success. Additionally, brand awareness was gauged through a custom measurement survey conducted in collaboration with our partner, Lucid. 

Results

The impact of Emodo’s solution was striking, with a remarkable 200% higher conversion rate compared to previous efforts. The campaign also achieved an impressive 89% higher engagement rate, indicating a heightened level of consumer interaction and interest in the CPG brand. Furthermore, brand awareness soared with a significant 33% increase, as measured by the custom survey.

This case study emphasizes the importance of strategic, data-driven advertising in the competitive CPG landscape. Emodo’s innovative approach not only re-engaged lapsed shoppers but also successfully diverted consumers from competitors, demonstrating the power of precision in targeting and measuring success in a challenging digital environment.