Introduction 

Audible, an Amazon Company, set out to increase its trial sign-ups and attract new subscribers by immersing consumers in a captivating experience. However, this ambitious goal posed a unique challenge, as existing advertising partners lacked the advanced creative and targeting capabilities necessary to meaningfully capture consumer attention. Audible turned to Emodo for a solution that would deliver results and meet the objective.

The Challenge

The challenge for Audible was clear – creating an immersive experience that not only captured but held the attention of potential subscribers. Traditional advertising partners struggled to meet this demand, hindering Audible’s ability to showcase the richness of its audiobook content and convert curious listeners into dedicated subscribers. 

The Solution

Emodo stepped in, leveraging its creative expertise to develop an immersive, rich media display unit seamlessly integrated with playable audiobook samples. This innovative approach allowed consumers to engage directly with Audible’s content, providing a taste of the unique experience that audiobooks offer. 

To enhance targeting precision, Emodo Audiences were employed, reaching consumers within key demographics most likely to convert. This strategic combination of creative immersion and precise targeting aimed to drive higher engagement and increase conversion rates for Audible. 

Results 

The impact of Emodo’s solution was transformative. The campaign achieved 2.5X CTR compared to the Audible benchmark. The Return on Advertising Spend (RoAS) beat previous efforts by 4X, signifying the success of the immersive approach in driving valuable conversions.

Additionally, the ad delivered more than just clicks; consumers spent an additional hour engaging with audiobook content directly within the ad. This metric highlighted the effectiveness of Emodo’s creative and targeting synergy in not only capturing attention but also fostering genuine interest and exploration of Audible’s offerings. 

This case study exemplifies how advanced creativity, paired with precise targeting, can revolutionize advertising effectiveness. Emodo’s immersive approach empowered Audible to go beyond traditional advertising, fostering a deeper connection with potential subscribers and achieving remarkable results in engagement, conversion rates, and content exploration.