What Marketers Need to Know About the Death of Third-Party Cookies
In the summer of 2022, Google announced it would push back the date of its third-party cookie phaseout from late 2023 to [...]
Marketers’ Perspectives on Measurement KPIs as IDs Disappear
The deprecation of device IDs has been shaking up the advertising industry for a while now, but what exactly does [...]
What Does the Deprecation of Device IDs Mean for Advertisers?
An identifier for advertisers (IDFA) was once a powerful tool for targeting audiences and getting your ads in front of [...]
Marketers’ Perspectives on Creative in a Privacy-Centric World
Voice of the Marketer Series Device IDs and cookies are disappearing. At the same time, digital advertisers are putting [...]
The Disappearance of Device IDs: How Marketers See It
Unless you’re in denial or you’ve intentionally tuned out, you know that the marketing industry is undergoing a paradigm shift. [...]
STUDY: Marketers Concerned About Loss Of IDs are 84% More Likely to Prioritize Immersive Creative Formats, Like AR
Survey of 400 U.S. marketers examines ad creative preferences and strategies as device IDs and cookies are disappearing San Francisco, [...]
STUDY: 88% of Marketers Facing Privacy Changes Plan to Test Artificial Intelligence Solutions for ID Replacement
Survey of 400 marketers regarding the effects on the loss of device identifiers San Francisco, CA – [June 8, 2022] [...]
Marketers’ Perspectives on the Loss of Device Identifiers
Voice of the Marketer Series One year after Apple shifted their device tracking model from opt-out to opt-in, marketers are [...]
Opt-in is not a replacement for opt-out
By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and [...]
Ericsson Emodo and HUMAN Expand Protection Against Sophisticated Bot Attacks and Fraud in Mobile Advertising
Emodo joins the Human Collective as a founding member to eradicate fraud across the advertising supply chain San Francisco and [...]
