CPG Brand Drives 200% Higher Conversion Rate with Emodo
Introduction In the dynamic landscape of consumer-packaged goods (CPG), one brand aimed to re-engage lapsed shoppers and attract customers who [...]
Emodo Partners with Leading Sports Brand to Deliver Higher Engagement
Introduction A leading sports brand aimed to elevate app awareness and downloads among their loyal followers and sports enthusiasts but [...]
Samsung Leverages Emodo to Enhance Market Share
Introduction Samsung Mobile, a leading player in the smartphone industry, joined forces with its agency Cheil to enhance its market [...]
How Advertisers Can Use Demand-Side Platforms: 4 Simple Steps
Are you looking to automate your ad bidding process and streamline your campaign management for multiple ad campaigns? If yes, [...]
How to Choose a Demand-Side Platform
Advertisers need a demand-side platform (DSP) to navigate the digital landscape wisely, as over 83% of digital ad budgets run through DSPs. [...]
Targeting the Right Audience in Programmatic Advertising: Best Practices for Advertisers and Agencies
Programmatic advertising has enabled companies to leverage AI to buy and sell digital ad space to target specific audiences. Programmatic ad audience [...]
What Is a Private Marketplace (PMP)?
Traditional programmatic advertising marketplaces operate randomly, so there's no way to ensure you deliver a good user experience. You can [...]
Publishers’ Priorities and Strategies in a Changing AdTech Landscape
In a dynamic industry that’s undergoing disruptions on several fronts, how are publishers responding and evolving to be more [...]
What Is an Ad Exchange and How Does It Work?
Programmatic ad exchange platforms are a vital part of the digital advertising ecosystem. But what is an ad exchange, and [...]
Miniseries: Tactical Strategy – KPI, Price and Supply
In the previous installments of our “How to Launch a Successful Campaign” mini-series, we covered campaign types based on objectives, [...]
