Introduction

Samsung Mobile, a leading player in the smartphone industry, joined forces with its agency Cheil to enhance its market share in Texas. Their overall objective was to not only boost quality site traffic but also encourage foot traffic to carrier store locations in key Texan markets, and ultimately drive device sales. The challenge at hand was reaching distinct audience segments through precise geo-targeting, while managing a substantial budget with a lean team. In their quest for success, Samsung needed a dependable partner to help them execute a triumphant campaign.

The Challenge

Samsung recognized that to make a significant impact in Texas, they needed to address the unique demands of this diverse and expansive market. The state’s size and diversity made it essential to implement effective geo-targeting strategies to ensure they reached their intended audience. This, combined with the need for optimal budget allocation and streamlined operations, were some of the top challenges that Samsung and Cheil faced.

The Solution

Samsung turned to Emodo for a solution that offered both scale and performance. Emodo’s Curated Deals PMP solution coupled with its verified audiences and supply, provided the ideal platform for Samsung’s campaign to succeed. Emodo leveraged its expertise to curate audience segments, including past visitors, in-market consumers, and key demographic and behavioral groups. This ensured that Samsung’s campaign would not only reach a broad audience but would do so with pinpoint precision.

Emodo also developed a custom analytics dashboard, offering Samsung valuable insights into market share, comparing Samsung with its competitors, and providing a comprehensive view of campaign progress.

The Results

After four weeks of the campaign being live, Samsung saw positive net unit gains, effectively reversing the downward trend observed in the weeks leading up to the campaign’s launch.

In the words of the Samsung team, “Working with Emodo was a game changer. Not only were we able to deliver against our aggressive budget, but we surpassed our goal of incremental device sales. Emodo contributed by driving more than 7,500 carrier store visits with a cost per store visit 12% lower than similar data providers! We were blown away by Emodo’s level of service, support, and optimization tactics throughout the campaign.”

The partnership between Samsung, Cheil, and Emodo transformed a challenging situation into a resounding success. With precise geo-targeting, expert optimization, and a robust data-driven approach, Samsung achieved their goals and made a significant impact in the competitive Texan market. This case study stands as a testament to the power of collaboration and strategic implementation in the world of digital marketing.