Shiseido Achieves 83% Surge in Purchase Intent for New Skincare Product
Objective Shiseido, a best-selling Japanese skincare and makeup company, partnered with agency Dentsu, with its sights set on driving awareness [...]
What is the Fallout of January’s 1% Cookie Deprecation?
Marketers have had the future of third-party cookie deprecation looming over them since 2020, with Google pushing back deadlines again [...]
Government Agency Drives Higher Awareness with Emodo
Introduction In the pursuit of advancing educational opportunities, a government agency set out to drive awareness of their scholarship programs, [...]
Leading Global Airline Boosts Conversion Rates with Emodo
Introduction In a fiercely competitive industry, a leading global airline embarked on a mission to boost conversion rates among travelers [...]
Audible Drives New Trials and Memberships with Emodo
Introduction Audible, an Amazon Company, set out to increase its trial sign-ups and attract new subscribers by immersing consumers in [...]
Emodo Audiences Help One Auto Brand Drive Higher CTR
Introduction In the ever-evolving landscape of sustainable transportation, a prominent automotive brand embarked on a mission to introduce a new [...]
The Role of Artificial Intelligence in Targeting and Personalization in Programmatic Advertising
In programmatic advertising, success hinges on one fundamental principle — reaching the right audience. The ability to connect with potential consumers [...]
2023 Advertising Week New York Recap
Members of the Emodo team recently attended Advertising Week NY, and spent four days discussing advertising trends, networking with industry [...]
Navigating an ID-less Territory: Predictive + Geo-Contextual Guide the Way
Meet Dan Lee, VP of Product Management, Demand & Data Solutions at Emodo. In simple terms, he's the brains behind [...]
The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
