Introduction

In a fiercely competitive industry, a leading global airline embarked on a mission to boost conversion rates among travelers with a propensity to book flights through them or their competitors. The airline faced a critical challenge—traditional digital partners failed to provide the precise targeting capabilities needed to effectively reach and convert their desired audience. Their need for an efficient conversion campaign led them to partner with Emodo.

The Challenge

The airline industry is characterized by intense competition, making it crucial for airlines to reach and engage travelers with the highest potential to book flights. Without precise and quality targeting, they were struggling to connect with the right audience. The airline turned to Emodo for a more innovative approach.

The Solution

Emodo’s Display ads were strategically deployed across mobile and desktop platforms, urging consumers to make flight bookings. What set Emodo apart was its ability to harness mobile consumption and real-world location data to create custom in-market travel audiences. These bespoke audiences ensured that the airline’s message reached travelers genuinely interested in booking flights.

Emodo’s solution was more than just technology—it was a carefully designed strategy that connected the airline with a highly engaged and interested audience. By precisely targeting those most likely to convert, Emodo offered a tailor-made solution to the airline’s conversion challenge.

The Results

The airline achieved an average cost per ticket rate of just $11.80, demonstrating the efficiency of the campaign. Moreover, almost 6K ticket confirmations were secured, showcasing the campaign’s substantial influence on traveler behavior.

This case study underscores the significance of precise targeting and innovative strategies in the digital marketing landscape. Emodo’s unique ability to create and reach custom audiences resulted in efficient conversion rates that far exceeded the airline’s expectations. The success of this campaign serves as a testament to the power of data-driven, audience-centric approaches in the dynamic world of digital advertising.