The Emodo Blog
Content, ideas and announcements from the Emodo team.
What is Data Science Hiding From?
Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer targeting data to brands and agencies. Very few of those companies, however, take steps to ensure or [...]
The Retailer’s Road to Winning Consumers Back
As shelter-in-place orders are lifted across the country, restaurants [...]
Calculate the cost of inaccuracy with the aCPM
Most of us have enough experience as consumers to know [...]
A Day in the Life of a Data Point
Just like everything else you buy, data-based products (such as [...]
Do You Get What You Pay For? The Trouble with Location Data
After three years and more than 100 studies, Emodo research [...]