Today we launched our final episode of FIVE – The 5G Podcast for Marketers. FIVE is a nine-part series that examines the wide range of shifts that will occur in digital marketing as a result of 5G. There has been a lot written and said about 5G in the last couple of years. So much so Read More

The next gen mobile network takes connectivity well beyond the mobile phone – and that includes the ways in which marketers connect with consumers. In this article published by AdExchanger, Jake Moskowitz, Head of the Emodo Institute, describes how 5G will redefine the data marketers use to target their messages. Take a deep dive into five gradual changes we Read More

Episode seven of the FIVE podcast looks at the ugly side of programmatic advertising and addresses a question that has recently been popping up more and more often: Will 5G make websites and apps load faster and eliminate the delays caused by programmatic advertising? Some industry insiders believe 5G is the answer. Others believe 5G will Read More

5G will be transformative, no doubt. For media and consumer-facing businesses, however, True 5G readiness may require a broader technology perspective and a more encompassing strategy.  In his latest article on Forbes.com, Emodo General Manager Alistair Goodman provides a bigger picture view of 5G for businesses and suggests some early steps to consider now. The article Read More