Jake Moskowitz’ latest article on Street Fight dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the [...]

These days, almost every forward-thinking marketing initiative is based on an assumption that the targeting data is solid, proven and readily available. [...]

In advertising, the term ‘media transparency’ carries specific expectations of accountability for media vendors. When the discussion turns to the [...]

Two location targeting themes are gaining real steam as we near the end of 2018 – “People-based Marketing” and the significant problem [...]

In his latest Street Fight op-ed, Jake Moskowitz compares the need for data verification to essential media verification initiatives like [...]

Today, poor quality data is the #1 issue that threatens the effectiveness of mobile advertising. Although marketers and data buyers [...]

Last week, we launched Emodo Supply, the industry’s first and only mobile carrier-verified SSP. Emodo Supply is designed to dramatically reduce [...]

Location data is one of the most promising elements of mobile marketing. Unfortunately, the mobile advertising process and ecosystem are [...]

When it comes to location-based advertising, the data you choose may pose the greatest threat to the ROI of your [...]

You probably know a thing or two about viewability, brand safety and fraud. Those are obviously serious digital advertising concerns. [...]