AI-Powered Creative Holds the Key to Privacy-Centric Ad Personalization
Digital marketing continuously evolves as new technologies become available and the digital landscape shifts. One of the most significant, recent [...]
The Disappearance of Device IDs: How Marketers See It
Unless you’re in denial or you’ve intentionally tuned out, you know that the marketing industry is undergoing a paradigm shift. [...]
Marketers’ Perspectives on Post-ID Ad Targeting and Creative
The Impact of ID-Loss: Marketers are Looking to AI-Based Audience and Creative Models Date Recorded Tuesday, July 12, 2022 [...]
“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro
Andrew Lazzaro and Alistair Goodman share behind-the-scenes details of the groundbreaking campaign that brought theater-lovers back to Broadway. – [...]
The AR Ad Experience That Brought Young Broadway Fans Back to the Theaters
In March, 2020, all 41 Broadway theaters in New York City closed for 18 months due to the COVID-19 [...]
CTV and the Consumer Journey
The COVID pandemic was a coming-of-age story for CTV. Everyone was stuck at ho