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Two Targeting Conversations That are Sure to Get Louder in 2019

Two location targeting themes are gaining real steam as we near the end of 2018 –  “People-based Marketing”  and the significant problem of  data inaccuracy . The former was a recurring topic of interest in numerous presentations during Ad Week and again at IAB’s Data and Mobile Symposium earlier this month. It’s a big idea that’s sure to gain …

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We’ve Improved Media Transparency. Let’s Do the Same with Data.

In his latest Street Fight op-ed, Jake Moskowitz compares the need for data verification to essential media verification initiatives like viewability and fraud… Verification benchmarks prove that data quality is as threatening an issue as non-viewable impressions, and a much larger problem than fraud. According to Nielsen’s most recent DAR benchmarks report through 1Q’18, digital …

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Emodo Institute to Challenge the Low Bar of Data Quality at Advertising Week (Oct. 1-4)

Today, poor quality data is the #1 issue that threatens the effectiveness of mobile advertising. Although marketers and data buyers have serious concerns about the inaccuracy of targeting data, the industry isn’t doing enough to address the problem. In order for brands to realize the true promise of mobile marketing, data vendors and industry standards …

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Announcing Emodo Supply: The First Carrier-verified SSP

Last week, we launched  Emodo Supply , the industry’s first and only mobile carrier-verified SSP. Emodo Supply is designed to dramatically reduce the number of wasted impressions and dollars that result from data inaccuracies. Just like there are impurities in water and people would choose to drink filtered to unfiltered water, there’s a lot of inaccurate data …

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Inaccurate Audience Location Data May Be the #1 Threat to Campaign ROI. Here’s How to Fix it.

Now that mobile has surpassed desktop in digital ad spend, the biggest threat to campaign ROI may actually be in the data used for location-based targeting. The fact is, almost half of the device location data used in location-based campaigns are inaccurate. Across the projected $20.7 Billion in location-based ad spend this year, that represents …

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Placecast is now Ericsson Emodo

We are excited to announce that we are joining the Ericsson Emodo family. We share a vision to transform data into results for mobile operators, advertisers, and publishers. This deal builds on the unique strengths of Placecast and Ericsson Emodo, creating a market-leading, data-driven business which specializes in monetizing mobile operator data to empower both …

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Why You Need to Validate Your Location Audience Segments

Location data can be a goldmine for marketers. As explored in  the first blog post of this series , accurate, real-time location data can enable marketers to deliver more efficient targeted campaigns on mobile devices, giving brands the power to deliver a hyper-relevant message to the right people at the right time. But it’s not just real-time location data that has value. Marketers can leverage historical location …

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