Top Industry Trends for Native Advertising for 2023
Native advertising is not necessarily a new tactic, but you may not have much experience with it. This form of [...]
Video: Is Adaptive Creative the Future of Targeting?
During a recent industry event, our own Jake Moskowitz revealed new findings around Emodo Institute’s latest research highlighting how [...]
Marketers’ Perspectives on Measurement KPIs as IDs Disappear
The deprecation of device IDs has been shaking up the advertising industry for a while now, but what exactly does [...]
Meet the Leaders
Here at Emodo, we’re defined by our strong, lasting relationships. Our people are behind everything we do, and we firmly [...]
Is Adaptive Creative the Future of Targeting?
Advertising Week, October 19, 2022 In this session, Jake Moskowitz reveals new findings from the Emodo Institute’s latest research to [...]
Moving Away from the Walled Gardens: The Fall of Social Platforms Leads to the Rise of the Open Internet
Social media platforms have played a large role in many advertising strategies over the past few years, but recently the [...]
What Does the Deprecation of Device IDs Mean for Advertisers?
An identifier for advertisers (IDFA) was once a powerful tool for targeting audiences and getting your ads in front of [...]
Consumer Behavior Trends for Holiday 2022
When looking at the consumer trends of 2022 and beyond, many agencies and brands wonder whether customers will be willing [...]
More Memorable Connections
Today, we are thrilled to launch Emodo’s new brand identity. After elevating our exchange and expanding upon our creative ad [...]
AI-Powered Creative Holds the Key to Privacy-Centric Ad Personalization
Digital marketing continuously evolves as new technologies become available and the digital landscape shifts. One of the most significant, recent [...]
