CES 2024 Recap
The Emodo team has returned from a whirlwind week at CES 2024 in Las Vegas, participating in discussions around Connected [...]
Consumer Behavior Trends for Holiday 2023
When looking at the consumer trends of 2023 and beyond, many agencies and brands wonder whether customers will be willing [...]
Unlock the Magic of the Biggest Sales Season: Introducing Emodo’s Holiday Hub!
The holiday season is almost here, and for savvy advertisers, it's not just any ordinary one or two-day affair—it's a [...]
Publishers’ Priorities and Strategies in a Changing AdTech Landscape
In a dynamic industry that’s undergoing disruptions on several fronts, how are publishers responding and evolving to be more [...]
Upgrade Your Travel Campaigns to First Class with Emodo
Whether you're a tourist board, convention authority, visitors’ bureau, airline, hotel, or theme park, capturing the attention of the right [...]
Moving Away from the Walled Gardens: The Fall of Social Platforms Leads to the Rise of the Open Internet
Social media platforms have played a large role in many advertising strategies over the past few years, but recently the [...]
The 2022 Holiday Shopper Survey for Marketers
The Annual Study from The Emodo Institute Emodo’s Holiday Shopper Survey for Marketers reveals significant shifts in consumer expectations [...]
Perspectives of This Year’s Back-to-School Shopper
The Emodo Back-to-School Shopping Study: Spring 2022 Soon, lots of consumers will be shopping for the 2022 school year. [...]
The Campaign That Transformed an Island
As marketers, we work hard to move the needle. Whether we’re trying to build a brand, increase interest or drive [...]
General Mills’ Kitchen of the Future
Odds are, General Mills brands are part of your childhood memories and on your kitchen shelves right now. Haagen Dazs? [...]
