Blog

Placecast is now Ericsson Emodo

We are excited to announce that we are joining the Ericsson Emodo family. We share a vision to transform data into results for mobile operators, advertisers, and publishers. This deal builds on the unique strengths of Placecast and Ericsson Emodo, creating a market-leading, data-driven business which specializes in monetizing mobile operator data to empower both …

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Why You Need to Validate Your Location Audience Segments

Location data can be a goldmine for marketers. As explored in  the first blog post of this series , accurate, real-time location data can enable marketers to deliver more efficient targeted campaigns on mobile devices, giving brands the power to deliver a hyper-relevant message to the right people at the right time. But it’s not just real-time location data that has value. Marketers can leverage historical location …

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Media Buyers, Make Sure You Hit the Mark

Nearly every marketer  (96 percent)  today considers location data to be important – with it, marketers have the unique opportunity to gain a rich understanding of consumer behavior, bridging the gap between online ad exposure and real-world behavior. This data presents opportunities  spanning beyond attribution, gathering insights, and segmentation. However, many marketers (40 percent) are concerned about the data quality. Rightly so, as it …

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Where is my money going? Marketers finally have an answer for bad location data.

When proximity advertising first arrived on the scene almost fifteen years ago, the ability to serve up deals or ads to consumers based on their location was considered groundbreaking. Today, location data is used for much more. Embraced by marketers as a way to understand real-world behavior both historically and in real-time, its use cases …

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5 Best Practices for Designing the Best Mobile Ad Experiences

Within the realm of digital experiences, mobile is as personal as it gets. My mobile phone is with me every day, and everywhere I go. It has the most personal information about me, and I use it constantly to connect to the outside world. It is no shock that on average,  people spend about 87 hours a month on their mobile devices in the US, compared to just 34 hours per month on desktops.  So when brands try …

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QSR Vs. Retail: Battle of the Mobile Marketing Strategies

If comparing the mobile marketing universe to high school, millennials are the “cool kids”—a group whose attention is highly sought after, whose preferences and behaviors are closely observed, and whose approval can mark the difference between popularity and obscurity. As millennial spending power grows, Quick Service Restaurants (QSRs) and retailers alike are scrambling to make …

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Why You Need to Pay More Attention to Measurement

ROI can seem like a mythical creature for digital advertisers—something everyone wants to capture but remains stubbornly elusive. Despite the explosive growth of digital advertising technology, proving and measuring ROI continues to be a challenge. To start, many platforms that  track and measure ROI are not standardized , resulting in metrics that are inconsistent. In addition, the conventional currency used to measure …

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Placecast’s Partner, Mobsta, Named Leading Geolocation Provider in U.K.

Independent test of providers by MediaCom puts Mobsta firmly at the forefront Mobsta , a location targeting and data specialist in the UK, just announced that it has been ranked number one in an independent ranking of geolocation providers in the UK. The test, run by  MediaCom , was designed to determine the validity of the claims of many of …

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The Mobile-Centric Shopper: Understanding Black Friday Retail Behavior

With Black Friday looming, marketers are working to reach their target audience with a last minute push. With  smartphone usage exploding , marketers can no longer rely on one channel, medium or device to help reach their audience. This year, it’s more important than ever to connect online to offline–across all devices. Analyzing past online and offline behavioral …

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