As shelter-in-place orders are lifted across the country, restaurants and retailers are seeking to understand how to regain the business and trust of their consumers. The Emodo Institute research set out to uncover consumer attitudes to provide actionable guidance on ad targeting and messaging strategies. Highlights include:

  • Critical emerging differences in attitudes and behaviors
  • Specific tactics retailers can use to convince consumers of their safe return to shopping
  • Category-level insights across 11 different retail categories

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Recorded: June 17, 2020