Card-Linked ShopAlerts delivers measurable redemption rates and solves key pain-point around location data
On the heels of its ShopAlerts Wallet launch in June, Placecast is now announcing the launch of ‘Card-Linked ShopAlerts’, which are mobile offers tied to nearby store locations using geofencing technology that consumers redeem by simply swiping their linked credit or debit card at the store. Powered by a recently granted patent, Card-Linked ShopAlerts enables marketers to deliver tailored mobile offers to consumers when they are near a store, and retailers need only pay for the marketing when a customer actually makes a purchase inside the store.
Placecast’s partners include Telefonica’s O2, AT&T, and some of the largest credit card companies in the world. Over 160 brands have run ShopAlerts programs including Starbucks, L’Oreal, The North Face, Kiehl’s, Subway, Pizza Hut, Kmart, HP, Chico’s White House Black Market, JetBlue and SC Johnson. All of Placecast’s customers receive the benefits of the technology built on the patent, which ties together digital offers, merchant locations and payments at the point of sale.
How it works:
ShopAlerts is a white label service. Retailers, financial institutions and mobile operators can deploy the ShopAlerts program with their own brand identity, payment instruments and additional services. For all ShopAlerts programs, consumers must opt-in to receive mobile offers
When opted-in consumers enter a geofenced area (which is pre-set by the retailer, with guidance from Placecast), they then receive a mobile offer by push notification, text or directly in their mobile wallet or app. Consumers can also search for nearby offers based on location, keyword or category. For example, a Card-Linked ShopAlerts offer might read “Get a $20 statement credit when you use your card and spend $100 or more at Big Box Retail, 1234 Main Street.”
Next, customers simply make a purchase and automatically receive the discount on their credit card statement. The customer wins because she has saved money; the retailer wins because they drove an additional purchase at the store; and credit card companies win because they’ve provided a valuable service to the cardholder and generated additional revenue.