Unless you have been living under a rock, you most likely know that the Mobile World Congress is happening in Barcelona next month. This congress is the forum for mobile leaders to gather, collaborate, conduct business and learn about the most cutting edge innovations of our industry. Placecast is honoured to be a part of this year’s event and we proudly announce that the SONICsignals™ program has made the shortlist in the Best Mobile Location Based Advertising Campaign category with our partner Alcatel-Lucent.

The SONICsignals™ program is a location-based mobile program powered by Placecast’s location-triggered messaging platform in conjunction with Alcatel-Lucent’s geo-fencing technology. The program enables customers to opt in to follow SONIC® and receive mobile alters containing valuable information when they are near a point of interest for the brand or an actual SONIC® location. Combining location and geo-fencing technologies with marketing intelligence creates a 1:1 relationship with customers and builds context relevancy between place and time.

The winners will be announced at the Mobile Word Congress in Barcelona, on Tuesday February 16 and we appreciate the sentiments of Rob Conway, CEO and Memeber of the Board of the GSMA:

“Our congratulations to all nominees for the Global Mobile Awards 2010. Competition for these awards is fierce, with more than 500 entries – including many of an exceptional standard – and a highly discerning independent judging panel to impress; to be shortlisted is quite and achievement. We look forward to the unveiling of the winners at the Mobile World Congress in Barcelona next month.”

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