27-year industry veteran to head global innovation efforts for the leader in advertising solutions

San Francisco, CA – [May 17, 2022] Emodo, an Ericsson company providing high-impact audience, inventory and creative advertising solutions, today announced the promotion of Jeremy Lockhorn to VP, Head of Global Innovation, where he will lead Emodo’s global efforts in advertising product innovation, in addition to accelerating both internal and external innovation to support Emodo’s ambitious growth objectives.

“Emodo’s mission to grow our creative, innovative and impactful platform is achieved by combining future-driven technologies with forward-thinking leaders like Jeremy,” said Emodo CEO Alistair Goodman. “Jeremy’s strong track record of launching cutting-edge products, like our Emodo Creative Lab, and creating genuine, lasting corporate partnerships, will further our mission to make advertising more impactful for brands and meaningful for consumers. I greatly look forward to his continued leadership and contributions.”

Lockhorn has an impressive 27-year tenure in the media industry, most recently joining Emodo in 2020 as Head of Partner Solutions before becoming Director of Innovation last April. One of his most significant accomplishments at Emodo is spearheading the company’s global expansion campaigns in partnership with mobile network operators, driving over 90% growth YOY. 

Prior to Emodo, Lockhorn spent over 20 years at Razorfish, contributing across various roles held together by a common thread: a relentless focus on what’s next. As Razorfish’s VP of Emerging Media, Lockhorn led a team of scouts and innovation specialists focused on understanding how emerging technologies were changing customer behavior and enabling new marketing capabilities. The team launched a series of breakthrough innovation campaigns for brands including Nike, Mercedes-Benz, Citi, and more. Additionally, Lockhorn launched the agency’s “Marketing Lab,” a hands-on innovation showcase aimed at educating clients about emerging technologies, which created client-specific learning agendas that unlocked new channels for growth. 

“During times of unprecedented change, great companies disrupt their industries,” said Lockhorn. “Emodo possesses both the potential and the necessary ingredients to become a beneficial disruptor. I look forward to using this opportunity to develop impactful new solutions at the intersection of native, dynamic, and rich media across new formats and beyond. Alongside my world-class team, my goal as VP, Head of Global Innovation is to leverage network effects to break new ground in collaboration with clients, partners and publishers.”

To learn more about Emodo advertising solutions and how they can improve ROI, visit emodo.com.


About Emodo

Emodo is the independent provider of high-impact audience, inventory, and creative solutions that elevate campaign results through the application of machine learning (ML) technologies. The company’s machine learning models proactively identify top-performing inventory and audiences, pre-bid. Emodo’s ML models are continuously trained by the industry’s most accurate truth sets, including exclusive data from mobile telcos and networks. Through its unified ad platform, Emodo Marketplace also offers supply- and demand-side capabilities and a highly optimized path for both buyers and sellers. Emodo solutions are available through every leading DSP and through Managed Service, making it easy for advertisers to buy however they wish.

Emodo is a wholly-owned subsidiary of Ericsson, a world leader in telecommunications technology and services that powers billions of mobile connections worldwide.