Survey of 400 U.S. marketers examines ad creative preferences and strategies as device IDs and cookies are disappearing

San Francisco, CA – [July 12, 2022] Emodo, an Ericsson company providing high-impact audience, inventory and creative advertising solutions, today released brand new data findings from its Voice of the Marketer Research Series, analyzing ad creative in a privacy-centric world. This report provides a snapshot of marketers’ creative preferences and adoption trends – particularly among marketers concerned about, or experiencing, the impact of ID loss.

The study, conducted by Emodo’s research arm, Emodo Institute, is a quantitative survey of 400 pre-qualified marketers, focused on marketers’ preferences and adop