HUMAN announces 18 members in its Founding class, bringing together more than 20 industry leading companies across the advertising supply chain for stronger collective protection against bot attacks and fraud
NEW YORK — (October 13, 2021) — HUMAN Security, Inc. (formerly White Ops)—the global leader in collective protection against sophisticated bot attacks and fraud—today announced its full Founding class for the recently-launched Human Collective, rounding out Flagship members Omnicom Media Group, The Trade Desk, Magnite and Amica: Beachfront; Butler Till; Ericsson Emodo; Gumgum; Index Exchange; Inmobi; Kargo; Media.net; MediaMath; Rise Codes; Sharethrough; Smart AdServer; Sonobi; Sovrn; Triple Lift, Inc.; Xandr Monetize; Yieldmo; and You & Mr Jones. The Founding member launch officially marks an inflection point for the Human Collective as the program continues to scale while demonstrating the eagerness of HUMAN clients and partners to collaborate to protect the digital ecosystem by keeping advertising human.
Losses caused by ad fraud are expected to continue costing the industry billions of dollars each year, and sophisticated bot attacks enabled by cybercriminals pose a significantly increasing threat to the entire ecosystem. By committing to HUMAN’s principle of a collectively protected ecosystem, members of The Human Collecti