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CTV Trends in 2024
Connected TV, or CTV, refers to televisions that connect to the internet. CTV allows viewers to enjoy online content from apps and streaming services, [...]
CTV Is on the Verge of Fulfilling Its Creative Promise
The digital advertising community has long touted CTV as delivering the fusion of digital targeting and optimization with the storytelling [...]
Advantages of CTV Advertising
As television evolves into a more interconnected and digital space, advertisers must continue to find ways to reach their audience [...]
Shiseido Achieves 83% Surge in Purchase Intent for New Skincare Product
Objective Shiseido, a best-selling Japanese skincare and makeup company, partnered with agency Dentsu, with its sights set on driving awareness [...]

RESOURCES

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