Before Greenlighting That Next Big Campaign, Learn The Veiled Truth About Targeting Data
These days, almost every forward-thinking marketing initiative is based on the assumption that consumer targeting data is solid, proven and [...]
These days, almost every forward-thinking marketing initiative is based on the assumption that consumer targeting data is solid, proven and [...]
These days, almost every forward-thinking marketing initiative is based on an assumption that the targeting data is solid, proven and readily available. [...]
In advertising, the term ‘media transparency’ carries specific expectations of accountability for media vendors. When the discussion turns to the [...]
Two location targeting themes are gaining real steam as we near the end of 2018 – “People-based Marketing” and the significant problem [...]
In his latest Street Fight op-ed, Jake Moskowitz compares the need for data verification to essential media verification initiatives like [...]
Today, poor quality data is the #1 issue that threatens the effectiveness of mobile advertising. Although marketers and data buyers [...]
Last week, we launched Emodo Supply, the industry’s first and only mobile carrier-verified SSP. Emodo Supply is designed to dramatically reduce [...]
When it comes to location-based advertising, the data you choose may pose the greatest threat to the ROI of your [...]
Now that mobile has surpassed desktop in digital ad spend, the biggest threat to campaign ROI may actually be in [...]
Location data can be a goldmine for marketers. Accurate, real-time location data can enable marketers to deliver more efficient targeted [...]