The Alert Shopper #3 – Exclusive Harris Interactive Survey

Today we announced our study with Harris Interactive on Americans and location-based shopping. The survey, which was conducted online from July 20 to July 22, 2009 among 2,029 adults ages 18 and older, measured consumer sentiment towards using mobile devices as it relates to shopping, sales promotions and impulse purchases. Some of our key findings included: …

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Placecast presents, “The Alert Shopper Study”

Placecast proudly announces a new, six-part consumer research study called “The Alert Shopper”. It’s our expectation that The Alert Shopper will pioneer research in retail as it relates to understanding the role of the mobile device in commerce, mobile advertising and coupons. There’s been a lot of talk and hype about location-based services but it’s time to hear from real …

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