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Change is one of the few constants we can count on in business. The question we all face is not, will change happen, but rather how can we adapt to the changes that are coming? Artificial Intelligence, as we all know, has accelerated the pace of change in many industries, and marketing is no exception. The capabilities marketers have at their disposal have increased tremendously as a result of the evolution of AI. However, staying relevant in this ever-changing business environment requires an understanding of the strengths and weaknesses of AI and an intentional approach to learning.

In this episode, Jake Moskowitz and his guests will break down what an AI-powered future will look like and how to ensure you are prepared for it.

In order to better understand the impact AI has on marketing, Ben Harrell, Chief Marketing Officer at Priceline.com, breaks down how AI will fit into our future landscape and where its limitations may leave room for subjectivity.

Rishad Tobaccowala, Senior Executive at Publicis, paints a picture of what the future of work will look like and discusses the necessary steps to maintaining relevancy in your career.

Listen in as Jake and his guests explore the FIVE steps to ensuring your place in an AI-driven world is successful and secure.

The Five List:

  1. Understand the strengths and weaknesses of AI
  2. Take an intentional approach to learning
  3. Ensure you are setting yourself up for success
  4. Foster forward thinking and innovative ways of working
  5. Recognize that algorithms are a reflection of your company

Rishad Tobaccowala, Senior Advisor to the Publicis Groupe and author of the best-selling book: “Restoring the Soul of Business: Staying Human in the Age of Data”

Ben Harrell, Chief Marketing Officer of Priceline.com (link to linkedin and priceline)

Jeremy Lockhorn, Global Head of Partner Solutions at Ericsson Emodo, speaker, mobile marketing expert

The Five podcast is presented by Ericsson Emodo and the Emodo Institute, and features original music by Dyaphonic and the Small Town Symphonette. Social media and promotional content was composed and conducted by Lyon Solntsev. This episode was edited by Justin Newton and produced by Robert Haskitt, Liz Wynnemer, and Jake Moskowitz.