Within the realm of digital experiences, mobile is as personal as it gets. My mobile phone is with me every day, and everywhere I go. It has the most personal information about me, and I use it constantly to connect to the outside world. It is no shock that on average, people spend about 87 hours a month on their mobile devices in the US, compared to just 34 hours per month on desktops. So when brands try to reach a consumer like me on such a personal device, they better do a great job of it or else it might just end up annoying me.
By 2019, mobile advertising will represent 72% of all US digital ad spending; that is a lot of advertisers spending a lot of money trying to reach mobile consumers. As an advertiser, you want to make sure that your mobile ads give your potential customers the best experience possible, in turn giving you the best results possible.
Designing ads for mobile can be tricky due to several reasons, whether it’s the personal nature of mobile phones or the limited visual real-estate. But there are many ways of making these ads engaging and relevant for people that interact with them.
At Placecast, we have run thousands of mobile ad campaigns for our clients and analyzed them to understand what makes a campaign successful. As a result, here are five best practices that you can apply to your next mobile ad design: