ast week, eMarketer presented a comprehensive look at our data related to the rising interest in mobile marketing offers among parents, and concluded that “While the mobile market will be shifting toward more sophisticated forms of advertising as smartphone penetration increases, with feature phones currently in the hands of 69% of US subscribers, according to Nielsen, SMS campaigns still have the biggest reach.”

eMarketer also highlighted the increased interest in the types of coupons and promotions among parents looking to save money. Click here to read the full article: Targeting Parents with Mobile Alerts