2021 has created new engagement opportunities for bold marketers. Immersive mobile ad creative, including AR formats, are proving to be both effective and scaleable. The widespread buildout of 5G and the mass adoption of 5G devices like the iPhone 12 make this new level of mobile engagement possible. Drawing on brand new consumer research and early case studies, Emodo’s Jake Moskowitz will outline consumer attitudes, receptiveness and response rates of the new immersive ad experiences.