The grocery category has lagged the digital transformation of other retail categories. It’s still lagging, mostly due to consumer inertia. Consumers are pretty used to shopping in the grocery store. More than any other retail category, they like to select their own products from the shelf and explore new items throughout the physical store.

For the grocer, impulse sales and product discovery generate significant revenue, and lots of items are perishable. These grocery-specific retail attributes present real challenges when planning the timing and availability of inventory for digital or omnichannel. Add to that the fact that grocery is a business that runs on thin margins. Making online grocery work optimally for both the shopper and the grocer is challenging. Although many of the challenges, including user experience, can be addressed with the right technology, getting to the right technology comes at a cost. That cost has been out of reach for most players in the grocery category.

Today, all those things are changing. Obviously, COVID has had a transformative impact on consumer behavior, expectations and perspectives. For the grocer, the cost of ecommerce technologies, like prediction and recommendation engines has come down significantly. And both consumer and grocer are realizing real advantages to online grocery commerce.

In our latest episode of FIVE, the Innovation Podcast for Marketers, Jason “Retail Geek” Goldberg brings along a cart-full of hurdles and advances in grocery commerce innovation. It’s fascinating that some of the things that make grocery retail so unique allow it to break some of the traditional assumptions about online shopping and solve some of the biggest issues.

Today, we’re continuing to learn a lot from the grocery channel. “Cross platform” goes both ways. How a category works in the digital world can help feed back into the offline world to improve optimization in-store, and vice versa.

In the new episode, titled “Rethinking Grocery Commerce,” show host Jake Moskowitz talks with Jason Goldberg, Chief Commerce Strategy Officer at Publicis, about the challenges, innovations and opportunity in grocery retail and how the category is finally catching up in the digital world.

Check out the new episode: Rethinking Grocery Commerce – with Jason “Retail Geek” Goldberg

GET THE LATEST
IN YOUR INBOX

Share

MORE LIKE THIS

Blog

Celebrating the Trailblazing Women in Tech at Emodo

Blog

Linear TV vs. Connected TV vs. Advanced TV

Blog

CTV Trends in 2024

Blog

Advantages of CTV Advertising

Blog

Employee Spotlight: Phil Rosengreen, Sales Director

Blog

CES 2024 Recap

Blog

What is the Fallout of January’s 1% Cookie Deprecation?

Blog

The Benefits of Rich Media Ads for Effective Brand Communication

Blog

What Is Connected TV Advertising and How Does It Work?

Blog

The Role of Artificial Intelligence in Targeting and Personalization in Programmatic Advertising

Blog

Employee Spotlight: Parte Amrutlal, Team Lead, Programmatic Trading

Blog

Employee Spotlight: Jo McCawley, Senior Director of Product

Blog

How Advertisers Can Use Demand-Side Platforms: 4 Simple Steps

Blog

BidSwitch Explained: Q&A with Emodo SSP

Blog

Employee Spotlight: Yushi Xu, VP, Architecture and Optimization

Blog

How to Choose a Demand-Side Platform

Blog

Targeting the Right Audience in Programmatic Advertising: Best Practices for Advertisers and Agencies

Blog

The Benefits of Native Advertising for Brands and Publishers

Blog

Employee Spotlight: Svetlana Itkes, Sr. Director, Programmatic Account Management

Blog

Unlock the Magic of the Biggest Sales Season: Introducing Emodo’s Holiday Hub!