The next gen mobile network takes connectivity well beyond the mobile phone – and that includes the ways in which marketers connect with consumers. In this article published by AdExchanger, Jake Moskowitz, Head of the Emodo Institute, describes how 5G will redefine the data marketers use to target their messages. Take a deep dive into five gradual changes we can expect to see as 5G rolls out across the U.S. – from the ways datasets will be valued to the ways they’ll be applied.