Subscribe

[table id=1 /]

The advent of 5G technologies comes with various misconceptions that muddy business and consumer expectations alike. What is guaranteed, however, is that the influence of 5G will be multidimensional. An explosion in peripheral devices will generate far more actionable and meaningful consumer data. Data speeds will accelerate, upending current advertising infrastructure and expectations. Reduced latency will reignite Augmented Reality (AR) and Virtual Reality (VR). Connectivity and ‘smart’ devices and services will extend across industries, from the home to restaurant and retail environments and beyond. These evolving experiences and opportunities will spur all-new challenges around security and privacy.

In a data-driven world, marketers need to grasp the scope of 5G’s impact, or risk being left behind.

FIVE aims to close the knowledge gap with an accessible series that introduces the key concepts and explores the prospects of 5G, while also raising its legitimate challenges and debunking common myths along the way. In each 25-minute episode, Moskowitz uses his expertise in the mobile data and measurement space to address the questions around 5G and inform its applications in marketing. In pursuit of insight into every marketing facet of 5G, Moskowitz engages top executives, journalists, and analysts, capturing diverse perspectives across various industries. The roster of guests that appear in the first episodes includes:

  • Allison Schiff, Senior Editor at AdExchanger
  • Barb Kielhofer, Associate Director of Data Architecture at Spark Foundry
  • Lauren Stearley, Associate Director of Programmatic at Starcom Worldwide
  • Michael Stich, Chief Business Officer at VMLY&R
  • Peter Linder, VP of 5G Marketing at Ericsson
  • Yoram Wurmser, Principal / Mobile Analyst at eMarketer

The FIVE podcast series is presented by the Emodo Institute, a structured, ongoing education program leveraging Emodo’s first-party research and unique access to carrier data and analysis. Beyond the podcast, the Institute has offered courses on mobile programmatic advertising basics, mobile data sourcing, curation, data verification, and privacy and security — in March alone, Moskowitz and his team delivered seven courses in the U.S. and nine in the UK. With the launch of FIVE, the Institute broadens the scope of its educational offering, from subject matter to audience reached.


FIVE – The 5G Podcast for Marketers
Presented by the Emodo Institute and Ericsson Emodo

Host
Jake Moskowitz, Head of the Emodo Institute

Producers
Robert Haskitt
Adam Kapel
Jake Moskowitz

Music
Dyaphonic
The Small Town Symphonette

Share

GET THE LATEST
IN YOUR INBOX

MORE LIKE THIS

Case Studies Season 3: Innovation The FIVE Podcast

S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro

Season 3: Innovation The FIVE Podcast

S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp

Season 3: Innovation The FIVE Podcast

S3 E8: How Blockchain Puts the Brand at the Center – With Shelly Palmer

Season 3: Innovation The FIVE Podcast

S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn

Season 3: Innovation The FIVE Podcast

S3 E6: CTV and the Consumer Journey – With Jessica Hogue

The FIVE Podcast

General Mills’ Kitchen of the Future

Season 3: Innovation The FIVE Podcast

S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley

Season 3: Innovation The FIVE Podcast

S3 E4: AR Ads and the Experience Economy – With Tom Emrich

Season 3: Innovation The FIVE Podcast

S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich

Season 3: Innovation The FIVE Podcast

S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg

Season 3: Innovation The FIVE Podcast

S3 E1: Winning Both Today and Tomorrow – With Michael Stich

Season 3: Innovation The FIVE Podcast

Introducing FIVE: Innovation for Marketers

Season 1: 5G The FIVE Podcast

5G Bonus: Welcome to the AR Era.

Season 2: AI The FIVE Podcast

AI E9: The End of the Beginning

Season 2: AI The FIVE Podcast

AI E8: AI’s Role in Identity

Season 2: AI The FIVE Podcast

AI E7: The AI Pitch and Catch

Season 2: AI The FIVE Podcast

AI E6: AI and the Future of Work

Season 2: AI The FIVE Podcast

AI E5: AI is for Agency Innovation

Season 2: AI The FIVE Podcast

AI Bonus Content: The Full FIVE Interview with Rishad Tobaccowala

Season 2: AI The FIVE Podcast

AI E4: Putting the AI in Retail