The new episode of FIVE – The 5G Podcast for Marketers explores the ways privacy policy may affect digital marketing in the 5G world…and vice-versa.

Looking for more information on new privacy policies?
Episode 6: “The New Privacy Conundrum”, is dedicated entirely to a one-on-one interview between Jake Moskowitz, the show’s host, and Kelly Anderson, an ad industry expert on the privacy policies of more than 60 countries. The discussion covers a wide range of privacy-centric topics, including new impending U.S. policies, how 5G and AI may spark additional privacy concerns, the potential role of carriers as privacy protectors and how privacy mandates may impact 5G user experiences.

Kelly Anderson is VP of Data Protection & Privacy at Ericsson Emodo. 

You can listen to the new episode here, or pull it up on your favorite podcast platform. 

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If you like the new episode, you might also like Kelly’s recent article in AdExchanger. It’s a nice, informative supplemental read. Here’s a little sample:

Is 5G On A Collision Course With Privacy?

Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and initiatives gaining steam from the other direction. The timing of both may be coincidental, but it’s also consequential. The two seem to be on the same track, heading straight toward each other.

5G left the station late last year, and now it’s picking up some real speed. 5G phones are being sold in stores. 5G operators are running national ad campaigns. Early adopters are jumping on board, and it won’t be long before forward-looking marketers seek to take advantage of new 5G opportunities.

For consumers, 5G’s highly anticipated speed and low latency could enable new experiences and spark an explosion of connected devices. 5G networks, technologies and devices also may provide security protections against identity, device, content and data compromises from end-to-end.

For marketers, 5G holds great potential for improving data models and enabling more personalized communications. In the 5G future, data will be collected by a growing number of devices in the home, business locations, public gathering spots and on streets and highways – not to mention consumer phones and wearables.

Will privacy challenges derail these 5G opportunities?

That rumble in the distance is the roar of consumer advocacy. Since the GDPR was implemented in Europe last year, US organizations and legislators have forcefully pushed for greater privacy protections for consumer data. That momentum will affect the massive amounts of data that flows from 5G devices and device-laden networks.

Wearable devices are expected to become especially prominent in the 5G era. 5G will foster new business models for real-time analysis and diagnosis. Many wearables today are enabled through Bluetooth. With 5G, however, we will see more wearable devices connect directly to mobile networks, which will likely lead to the 5G network carrying significantly more sensitive information than 4G networks today.

In a 5G world, apps and carriers will have access to more personal health data, such as 5G-connected wearables that measure heart rates during exercise. Medical data, created by an app or wearable, that is transmitted directly within 5G networks may pose a privacy problem…

Read the full article here.